Rockwell Typeface Research
Frank Hinman Pierpont, in collaboration with Monotype, decided to create and release the Rockwell typeface family in 1934, influenced by Clarendon. The typeface consists of several unique characteristics, including differences in spacing, letter weight and subtle changes in glyph formation, were included. Rockwell has been described to symbolize strength, reliability and masculinity and is still used on outdoor products and on wanted posters.
Rockwell’s upper- and lowercase O more of a circle than an ellipse. A serif at the apex of uppercase A is distinct compared to other early Slab Serifs. The lowercase a is two-story, somewhat incongruous for a geometrically drawn typeface. Rockwell is also described as geometric, simplistic, practical and listic. Because of its monoweighted stroke, Rockwell is used primarily for display favored in bold face Victorian posters rather than lengthy bodies of text because it was easy to read when on larger formats like posters. Rockwell is based on an earlier, more condensed slab serif design called Litho Antique.
In typography, a slab serif (also called mechanistic, square serif or Egyptian) typefaces are a type of serif typeface characterized by thick, block-like serifs. Serifs may be either blunt and angular (Rockwell), or rounded (Courier). Slab serif typefaces generally have no bracket (feature connecting the strokes to the serifs). Some consider slab serifs to be a subset of modern serif typefaces.
Websites used for research about Rockwell: