Shannon & Weaver (1949) and The Design Process

Shannon and Weaver (1949)

Shannon and Weaver were employed by the Bell Telephone Company in the USA to try to boost the use of their phones. This diagram was created as a result.  From the diagram above a diagram for the design process was created:


3 types of Noise (interference)

Technical (Physical Problems)

  • Anything wrong with Printing
  • Torn posters
  • Audiences attention being somewhere else

Semantic (Interpretation)

  • Understanding of the message
  • Poor structure


  • Effectiveness of the advert/message




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