Other drinks companies container analysis

innocent_logo

Innocent smoothies are similar to Feel Good Drinks Co. because they convey the healthiness and natural goodness of their drinks. Both companies use simple colourful designs and both use a mascot to help communicate their message to a younger audience. Both companies are owned by Coca-Cola executives so are similar with the same message although Innocent is currently a larger company. The Innocent drinks company uses biopolymers in their bottles so that they regrade quicker in land fill than normal generic plastics used in other bottles; this increases the chance of environmentally friendly conscious people buying Innocent drinks to help the environment.

Innocent-smoothies-002

Innocent bottles labels are altered for different flavours; different logos and colours are used to differentiate the flavours and different types of drink. The design of the logos are in a simple design similar to the feel good drinks company logo and label design. Feel Good Drinks and Innocent both try to be colourful and eye-catching to try and get buyers to buy their product over regular fuit juices and smoothies.

62852011_HInnocent places what ingredients are used to make the smoothies on the back of the label so that the buyer can see visually what is contained; this is better than just having a written list of the ingredients because the buyer can see what in it with a quick glance. Innocent and Feel Good Drinks also have how many five-a-day their product contains but Feel Good has how many pieces of fruit are used.

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