Iphone App Brief

Date Set: 1st March 2013

Submission:  Friday March 22nd 2013



Non verbal communication in the form of pictograms, ideograms and symbols has been with us for thousands of years, and even our modern Latin alphabet is little more than symbols that have evolved over the past several thousand years. Today signage is designed with immediacy in mind, the message or instruction has to be communicated with speed: eg. consider motorway signage.

The focus of this project is upon non-verbal communication, although you are permitted to use some typography where appropriate.

Graphic design is mostly about sending the right message to the right group of people, usually to persuade, educate and inform. The latter of these is what this project is concerned with.

As well developing your computer skills, this project will help you develop your ability to make concrete complex abstract concepts and reduce them to their simplest visual forms whilst retaining meaning.


The Brief

You are to research and design seven icons for Apps for the iPhone.  Present  planning and development for each icon in your sketchbook.

A digital company has produced seven Apps in a series. Each icon should demonstrate the concept of the theme but the icons should also show by their design that they are part of a series.

The seven Apps are all measuring devices:

  • Speedometer
  • Pedometer
  • Decibel metre
  • Barometer
  • Thermometer
  • Anemometer
  • Altimeter

You should use the correct measurements and carefully consider the very small scale of the Apps’ icons. You should also show in your sketchbook the navigation or usability of your App but the App does not need to actually function.

As well as producing seven icons for Apps you should also provide in your sketchbook a competent navigation /usability plan and some thumbnails for the actual pages of one of the above Apps. You do not need to produce final designs for these but your sketchbook work must demonstrate the elements of interactivity within an App.

Learning Outcomes

The specific Learning Outcomes for the module, against which you will be assesses are listed on Moodle and in the Course Handbook. You are strongly advised to make yourself familiar with these and to ensure that throughout your work you are providing evidence of how you have achieved these. Labelling the evidence for each outcome in your sketchbook is highly advised.


You will have to research, amongst other things, non-verbal communication, ideograms, pictograms and icon design.


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