Topic 14 Brief

The Brief

The brief is in three parts, of which you must complete at least two parts.

Part 3 is compulsory. You can also choose to do EITHER part 1 or 2.

 Part 1:

You may re-work the pieces that you have already submitted for this module, using the skills that you have subsequently learnt to improve and develop the work.

These pieces are the typographic postcards for St Brides and the book jackets.

Please remember to re-submit the sketchbooks for these projects. You may add to these if you feel it necessary.

If you undertake this part please submit the original pieces as well as the new ones so that we can judge the difference.

You will be marked down if you have not addressed typos or other issues already raised by staff.

Part 2:

Undertake any small typographic project that you think will show off your skills. You may use imagery but typography must be the significant part.

This could be anything you choose, such as: a simple layout, set a poem or lyric, a typographic poster, a logo. Please discuss your choice with a tutor before you start.

You will need to write out a very short brief to say what you intend to do. You will need a sketchbook.


On the website of Jonathan Barnbrook is a brief written by him that asks students to invent a new punctuation mark (brief 02).

You can find this at:  It is the second of the three briefs there.

Language is the tool we use to communicate with each other and it constantly evolves to aid better expression of ourselves and the world we live in.Typography is a servant of that and its usage should evolve to enhance our expression of language. /// In an unprecedented step it has been decided that the English Language will have a new punctuation mark added to it. You are asked to come up with that punctuation mark. /// To explain a little more, the punctuation mark should express it a thought or ideology that is unique to the modern world which needs to be clearly expressed in written form. Your interpretation can be serious, experimental or humorous. Some examples could be a mark to be used at the beginning and end of which denotes the text inside is sarcastic. or it could be text which expresses the feeling of ‘believing in nothing’. Another idea is to express the idea of ‘information overload’ .There are many many solutions to this one. /// You are also required to produce a poster that clearly explains your idea to people.A FEW THINGS TO CONSIDER
01. Choose your subject matter within a specified time limit, otherwise you can spend ages worrying which area to follow.
02. Consider how punctuation is used, the new mark will have to be simple, work big and small and in one colour.
03. Think about the uses of typefaces and language, things like texting have changed the way we see and write language.
04. If it is appropriate or you are feeling particularly eager, you can do more than one punctuation mark. 05. This project sounds quite heavy but it can be taken as lightly or as seriously as you want.

Part 3:

Create a poster that is a (mainly) typographic response to your visit to the Turner Contemporary and Margate in general. This poster could be commissioned/used by the local tourist board to promote art in Margate in general and at the Turner contemporary in general. Please present this at A3 portrait format.

Specific Learning Outcomes

For all of these briefs you will need a SMALL sketchbook that answers these learning outcomes:

  •  Explored and understood the practical constraints of a design brief
  • Produced and evaluated solutions to a design brief that encompasses set criteria
  • Explored and analysed the connotations of typeface choice and be able to justify decisions across a wide range of applications
  • Begun to demonstrate an awareness of contemporary typographic trends and innovative developments
  •  Begun to develop their ability to solve design problems within the structure of a design brief
  • Raised awareness of the concepts and practice of graphic design needed to underpin the creative process
  • Begun to apply the practice of thorough and relevant research as an aid to the development of individual creativity
  • Begun to understand and use skill, and critical judgement when choosing and using type, which will allow creative freedom in their design solutions

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