Branding Logo Design

After looking at duotone imagery, considering the Guerrillero Heroico and looking at Russell Brand’s already known branding that he has used on his DVDs and other materials and didn’t want to make a copy a paste version of them that looked slightly different. I decided on the the Duotone imagery for the logo because of the recognisability of Russell Brand’s face and the extravagant colours because of his personality.

To begin with I started by finding an HD image of Russell Brand that I could use: (http://www.iwallscreen.com/wallpaper/2560×1920/russell-brand-hd-desktop-wallpaper-screensaver-background-hot-19536.html). Found this image which I found on the internet.

Style: "dc_rb_280906"

I then placed the image into Photoshop and began by first altering the saturation and hue of the colouring as well as the contrast so that when the duotone affect is added over the top. I liked how the colours highlighted areas of his features as well matched his personality which is very eye-catching. After altering the colours I found that some colour combinations were too dark and others the colours didn’t work well together.

Screen Shot 2014-02-02 at 17.45.41

Here are two examples of colour schemes that I liked the most after getting feedback from people from a range of different colour schemes. After choosing these two I began by sketching and thinking about the other deliverables and how well these could be presented using the colours presented.

Screen Shot 2014-02-02 at 17.43.45

After adding the duotone layer over the image I also added a vector halftone layer over the top to make the images look as if they are dated to the 80s.  Change the blending mode of the pattern fill layer to Color Burn allowed the pattern to interact with the colours of the design. Reducing the Fill slider at the top of the layers palette to around 80% to tone down the effect and make the images clearer which would help when used on smaller/larger medias.

Screen Shot 2014-02-02 at 18.21.59

Here is the final image that i’m going to use as my logo which I liked and then altered so that it was lighter and stood out more.

Distressed halftones: http://blog.spoongraphics.co.uk/freebies/free-pack-of-12-distressed-halftone-pattern-textures

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