Sake Bottle Research and Analysis
The most important part of researching for a project is looking at past examples of the project to see what other companies have created and designed to get inspiration. I looked at past work to see what has already been designed to get inspiration and to see how these companies advertise and communicate with the target audience. I looked on the internet and in supermarkets to find different types of Sake that were available until I found a retailer that had over 100 different types of Sake, so using that website I collected imagery of the bottle as well as the name which will help me if I need to name the sake that I am creating the label and box for as well as the calligraphy style they write in, the imagery if any used and finally what information do they print onto the labels. Researching all of this will help me create a more realistic design that could be described as being part of the collection but also standing out to the target audience.
Here is a table of the different types of Sake that are available, which are distinguished by what ingredients are used to create the alcohol which affects and alters the flavour and alcoholic percentage of the drinks. The ingredients also alters the chemistry of the Sake which make drinking the Sake at different temperatures make the characteristics and flavours stand out.
Awa Yuki is a Junmai Nigori that is shown in a blue bottle with a complementary silver label and cap. It is a good use of colour which makes the label stand out against the blue. The label features the name of the Sake in traditional calligraphy style written vertically which is a characteristic that many people identify as being Japanese or Chinese, there is also smaller calligraphy on the side containing alternate information. From this design I would improve it by leaving more space around the larger calligraphy because it is the name of the Sake.
Bishonen “Beautiful Boy” is a Junmai Ginjo which has been printed on a brown bottle with a label that has been designed so that it covers the bottom of the whole bottle. Compared the label above the calligraphy featured here aesthetically looks more hand written and the text seems to be placed closely together so that the target audience can see the Sake’s name, type and company which produce it. Compared to the bottle above this bottle uses the label to be eye-catching because of the colours that are used on the label which is the opposite of the Sake above which uses the bright blue bottle and silver label to contrast to be eye-catching.
Chiyomusubi “Goriki” is a Junmai Ginjo is presented in a plain black bottle with a simple white label featuring the characters for the name and type of Sake that it is. This label is very clean and easily presented with the sizes of text which is another important feature when designing because there are aspects of the design that have size priority such as the name of the Sake and company that brew it. For my design I want it to be similar to this so that it can be easily read as well as identified so that it can stand out against other brands.
Hakushika “Goka Sennenju” is a Junmai Daiginjo that is presented in a box with the label of the Sake bottle featured on the front which is a key feature that I have to keep in mind it that the label has be able to translate and function well on the bottle as well as on the box. The bottle has been designed so that it looks similar to a Champagne bottle with the gold foil covering the top of the neck of the bottle which subconsciously creates an idea in the buyers head that this Sake is similar to Champagne in which it should be used for special occasions. The golden label also increase the idea that the Sake is a special bottle.
Hakushika Kuromatsu “Gold is a Junmai which is pure rice wine; the name gold relates to the flakes of gold mixed with the Sake, similar to a vodka brand that can be found at most supermarkets. The gold flakes add to the idea that the Sake is expensive and extravagant because the gold flakes in it. The label and box are similar in the use of the red and gold to keep them both uniform. The colours used contrast well to make the product eye-catching which is what a company wants then their product is on a shelf with other Sake brands. The calligraphy is more hand write because the characters aren’t written is a fluid line (that can be replicated on a computer easily).
Hakutsura ” Sho-Une” is a Junmai Daiginjo presented in a blue bottle with the contrasting colours of the label. The label has been presented in the usual platform in which the name of the Sake has been written vertically in the traditional style with other information written in Japanese around it. When designing my Sake bottle I will have to integrate the english translations of the characters without cluttering the label.