Label Design Development

After getting feedback from multiples people inside the target audience what they thought of the front label for the Sake bottle and the majority liked the use of the Shinto gate, rising sun and calligraphy, however they also agreed that the label needed the English translation so that people knew specifically what the product is. I couldn’t find a way to place the English text in the label without making the label come across as unbalanced or moving the calligraphy, until Tim recommended placing the English translations in the top of the Shinto gate, which i’m going to have clear so that the text contrasts against the black of the top of the Shinto gate.



This is my final design for the label which I am going to design in Illustrator for the clean vectors that will make the label look crisp as well as the typographic advantages that it has over photoshop.


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