Advanced Professional Practice Brief

Advanced Professional Practice (APP)


70% Final Outcome 30% R&D

Date of issue

29th September 2014

Submission date

Friday 30th Jan 2015 (Entire portfolio) For interim crits, please refer to assessment schedule

Preamble/Aims of the assessment

This module is designed to encourage and enable students to use graphic design and the ‘client’ to expand and develop their professional style and to produce bodies of work for public scrutiny and evaluation. The module will enable students to synthesise theoretical, conceptual and technical skills gained during the programme to manage projects in a variety of areas of design practice and produce appropriate practical solutions.

The brief is designed in such a way as to allow open interpretation within the given theme and allow flexibility within chosen pathways. To ensure clear direction and intent from the outset of the course, you will need to determine and agree with teaching staff, your chosen pathway, i.e., typography, illustration, etc.

Assessment task

The ‘weight’ of the dissertation that you have chosen will determine how many of the themes you will have to cover. The following indicates how many themes you are to choose:

Title Credit

*Pathway Option A

Dissertation15 (3000-4000 words)

Advanced Professional Practice60(4 themes)

Major Project 45

Pathway Option B

Dissertation 30 (5000-6000 words)

Advanced Professional Practice 45 (3 themes)

Major Project 45

Pathway Option C

Dissertation45(7000-8000 words)

Advanced Professional Practice 30 (2 themes)

Major Project 45

*PLEASE NOTE: Although it is entirely your decision which option you take, Option A will require you to work with an overlap with your FMP. How will you manage this?

Choose theme(s) from the following:

Learning Languages


Love Letters

A la mode


A to Z

(Design Factory tba. This is a compulsory theme and must be left to last. Information to follow)

After looking over the brief in class I would like to be able to complete the larger assignment, one APP and including the compulsory FMP, however as a second plan is to do 2 APP’s instead if i’m struggling with the dissertation.

Looking at the words available:

Learning Languages – Foreign languages, body language, programming code.

Myth – Greco-Roman mythology, Norse mythology, Urban Myths ect.

Love Letters – Letters of the love variety.

A la mode – In fashion at the moment.

Anthology – A collection of books, poems, plays, short stories, or excerpts.

A to Z – This could be interpreted as anything which makes the brief dealer’s choice.


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