Pegasus Team Name Development

The pegasus team name design was much simpler than the other two team names because I wanted to communicate the elegance of the pegasus and so used a serif font with the team name placed at the bottom of the logo. I used the typeface Charter, which had smaller accents that some of the other serif fonts that I found, which meant that when the team name was enlarged it was easy to read even when in a bold. The spacing between the letters took the most time of the design process because altering the spacing for each individual letter by eye was difficult. The word Pegasus spanned the whole logo with Pennsylvania placed above it in smaller lettering because fans identify the teams by their team name and not from where they come from.

Screen Shot 2014-12-11 at 20.08.23

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