Morocco Overview and Inspiration
Morocco, officially the Kingdom of Morocco, is a country in the Maghreb region of North Africa. Geographically, Morocco is characterized by a rugged mountainous interior and large portions of desert. It is one of only three countries (with Spain and France) to have both Atlantic and Mediterranean coastlines. The Arabic name al-Mamlakah al-Maghribiyah meaning “The Western Kingdom” and Al-Maghrib meaning “The West” are commonly used as alternate names. Morocco has a population of over 33 million and its political capital is Rabat, although the largest city is Casablanca; other major cities include Marrakesh, Tangier, Tetouan, Salé, Fes,Agadir, Meknes, Oujda, Kenitra, and Nador. A historically prominent regional power. Its distinct culture is a blend of Arab, indigenous Berber, Sub-Saharan African, and European influences. Morocco’s predominant religion is Islam, while the official languages are Berber and Arabic. Moroccan Arabic, referred to as Darija, and French are also widely spoken.
Moroccan Arabic or Darija is the variety of Arabic spoken in Morocco. For official communications, the government and other public bodies use Modern Standard Arabic (which is not spoken in daily life and is used only in written documents and TV news). A mixture of written Arabic and French or Spanish is used in business and banking. However, Moroccan Arabic has a strong presence in Moroccan TV entertainment, cinema, and commercial advertising. Moroccan Arabic shows a strong historical and linguistic Berber influence on it. Moroccan Arabic is rarely written (most books and magazines are in French, Spanish, or Modern Standard Arabic; most Qur’an books are written in French, Spanish, Classical Arabic, or Modern Standard Arabic), and there is no universally standard written system.
Moroccan style is a new trend in decoration which takes its roots from Moorish architecture which can range from ornate with bold with colors to simple, clean lines with earth tones. Morocco’s architecture has been described as exotic, majestic, eclectic, contemporary and traditional a true mix. Influences from the Arab world, Spain, Portugal and France are still seen in Moroccan architecture, both on their own and blended with Berber and Islamic styles. The architecture is very open with large rooms and gardens which are highly decorated with the different mosaic patterns that surround the interior and exterior. I would like to take some of the architectural style from the images that I am collecting and use them as inspiration for the visual identity. I like the patterns that are created and have an Idea that I could either take aspects of the patterns to be used in the logo or creating my own pattern and use that as a background on deliverables with a low opacity.
Moroccan cuisine has been influenced by the different interactions and exchanges with different cultures and nations over the centuries. The cuisine is a mixture of Mediterranean, Berber and Andalusian cuisine. Moroccans either eat with fork, knife and spoon or with their hands using bread as a utensil depending on the dish served. The consumption of pork and alcohol is not common due to religious restrictions.
Holding the teapot high above the glasses, pour one glass of mint tea for each of your guests. If your teapot has a long spout, you’ll be able to accurately pour the tea into the glasses even if you hold it up high. This long pour is characteristic of Moroccan tea service; it aerates the tea, leaves a foam on top of each glass, and gives the guests the chance to see the mark of the silversmith on the teapot. Top each glass with a sprig of mint and hand the glass of hot tea to your guest. After you’ve poured one glass for each of your guests, add more hot water and sugar to the teapot, but don’t add any more tea. When you serve your guests a second glass of tea, it will be sweeter than the first. Add more sugar and water to the teapot after pouring the second glass of tea. The third and final cup of tea will be the sweetest.
i will continue to research and get inspiration from the Moroccan culture and begin to use this in the design process for my design and hope to create some identifiable logos and designs that will have clear signifiers of the Moroccan theme. i will be collating images that I find relevant to the project and will help inspire me to create an effective final result.